New brand for Latrivia Welch introduces “style” component

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Latrivia Welch (formerly Latrivia Nelson) has been writing interracial romance since 2008.  One of the major earmarks of her work is her obsession with style.

“The women have to be elegant and the men have to be undeniable,” says Welch.

With her new brand, geared toward bw/wm readers who appreciate the “luxuries of life”, she is focused on speaking to the professional woman and the aspiring professional woman.

“So many of us are business owners, business professionals, students, moms with two jobs who aspire one day to be able to focus on ourselves; we’re hundrednaires, thousandnaires and millionaires. But the one thing that we have in common is that we love a great Happily Ever After story, and our commonality in that makes us all fans of romance.”

Nelson’s new campaign “bw/wm with style” will roll out officially August 15th on social media platforms featuring high-brow couture and iconic models as muses and will be part of a larger year-long campaign.

“Who didn’t love Dmitry in a suit?” Welch joked.

Latrivia Welch

THE GRUNT CLIMBS TO NUMBER ONE SPOT ON AMAZON’S BESTSELLER LIST

Multicultural Romance Author Latrivia S. Nelson Pens Authentic Tale about Marine Corps Life

(August 10, 2011 – Memphis, TENN)  RiverHouse Publishing’s bestselling author, Latrivia S. Nelson, released the third book in her bestselling Lonely Heart Series, entitled The Grunt.  The full-length romance novel is the second bestseller out of the series and has already climbed to the coveted number 1 spot on Amazon’s Multicultural Bestseller’s List since its e-book release during the last week in July. The Ugly Girlfriend, which has stayed on the Amazon Multicultural Bestseller’s List since the first week of January 2011, has also been a fan favorite, giving Nelson two books on the same bestselling list for the second time this year.  This is the tenth book that Nelson has released in the last three years and the fourth book she had released in 2011. 

“The Grunt is a powerful story of love and life in the Marine Corps.  As a wife of a combat-wounded, retired Marine and having spent many years at Camp Lejeune, I was especially excited about writing this novel.  It infuses the alpha male qualities that my readers like in their characters with the power of a strong, yet loving woman.  Moreover, it details the struggles of loving someone who is serving in the military and all that is required of them by our country while trying to balance a relationship.”

The Grunt is available on Amazon’s Kindle, Barnes and Noble’s Nook and Nelson’s official website (www.latrivianelson.info).  The paperback will be available for sale nationwide on September 1, 2011 for $10. 

Synopsis of The Grunt:

Staff Sergeant Brett Black has a bad feeling that something is going to go terribly wrong. And as a Recon Marine, he pays attention to his gut. Only nothing can prepare him for what he encounters when he arrives at home from the base. His wife is leaving him, and there is nothing he can do about it.

Abandoned with a kid, the super alpha-male has to become domesticated quickly or find a willing substitute to help him with his son. Only the substitute he finds is no substitution.

Courtney Lawless is a true wild card. The budding librarian loves the classics and carries herself like a lady by day. But she also is full of life and surfs the waves of the Atlantic Ocean by night. Since her parents won’t pay for college because of bad decisions in her past, the reformed bad-girl takes a job as Brett’s live-in nanny to finish paying for school.

Brett has never seen a woman of such complex duality. Used to a wife who won’t clean, cook or even talk to him, when he starts to live with Courtney, he realizes what he’s been missing his entire life. Educated, amazing and refreshingly honest, the only thing that that this transparent beauty hides from her new boss is that she’s also the Lieutenant Colonel’s daughter.

Faced with another deployment to Afghanistan soon, the brooding Marine is forced to come out his shell to fight for what he loves; only this time, the war is at home.

Enjoy the interracial must-read romance of the summer, The Grunt, the third and longest book in Latrivia S. Nelson’s Lonely Heart Series.