Latrivia Welch (formerly Latrivia Nelson) has been writing interracial romance since 2008.  One of the major earmarks of her work is her obsession with style.

“The women have to be elegant and the men have to be undeniable,” says Welch.

With her new brand, geared toward bw/wm readers who appreciate the “luxuries of life”, she is focused on speaking to the professional woman and the aspiring professional woman.

“So many of us are business owners, business professionals, students, moms with two jobs who aspire one day to be able to focus on ourselves; we’re hundrednaires, thousandnaires and millionaires. But the one thing that we have in common is that we love a great Happily Ever After story, and our commonality in that makes us all fans of romance.”

Nelson’s new campaign “bw/wm with style” will roll out officially August 15^th on social media platforms featuring high-brow couture and iconic models as muses and will be part of a larger year-long campaign.

“Who didn’t love Dmitry in a suit?” Welch joked.